Should I be blogging?

You might have heard that blogging is absolutely key to your online business, that Google need to see your website updating regularly for you to rank highly in their searches...

Well, you may well be surprised to know that recently I've been hearing otherwise. And not from any old person. But from an SEO guru. Which, for a person who earns her bread and butter through blogging and supporting businesses with their blogs is - I can tell you - a bit of a buzzkill. However, I know that she isn't trying to kill my vibe, she's trying to raise her fellow witches up! She - like me - is a member of The Coven. Read more about that here.

So the question on everyone's lips is, "Should I be blogging?".

The answer is still most definitely still a resounding YES. (Phew!) This is still an excellent way of engaging your readers and showing potential clients why they need what it is you've got to offer. Yay!

The absolute key to boosting SEO is making your website USEFUL. Google want your website or blog to give as much useful content to their users as possible, and THAT is what you need to do! So you need to blog, not about what you had for dinner last night (although I guess that could be considered useful...), but by using keywords and planning ahead to make your content the most useful it can possibly be.

If you're a wedding planner, for example, you need to be writing about table decor trends and other relevant topics, but you also need to think about the things that your potential clients are searching for. Use Google's tools to find out what they're looking for. You might be surprised at what it is they actually Google! And once you've discovered this, you'll be able to plan out an amazing array of useful blogs that will help you rank higher.