You know roughly what you want to write about, who it's going to help, why it's useful...but you've not a clue what to call it. Wouldn't it be easier to write if you knew the blog title?
I'm spending a lot of time answering DMs about blog writing at the moment - "How do I write good blog titles?" and "What do I write about?" are repeat offenders! So I though this might be a helpful piece!
There's a relatively simple formula that I've been using to write my blog titles - for me and my clients - over the last 5 years. And it's going to blow your mind when you realise how simple it can be! As with most things I do, I am putting this into a food metaphor...this time it's cupcakes. (Witchy ones. With delicious icing and maybe some sprinkly stars.)
So this formula (spell!) I'm on about is three steps that work together to create a cracking title. Read on to find the magical steps you need to take...
Step 1 to a kickass title - Topic
Here's the first step and - honestly - the truth is that you already know this part! This is the bit of your title that explains what you’re waxing lyrical about in the blog post.
Even if you've got no plan or strategy for your blogging, and you wing it whenever you feel inspired (I see you 👀) you know what you're writing about. So make it obvious in your title. State the topic, the gist, of the post and do it succinctly.
Step 2 to glorious blog titles - Who
This is the bit where you consider who you're targeting with this particular post. Who are you talking to matters because you want them to click on your post, and that means the title has to connect. Therefore it's important to speak directly to them in the title.
It might be naming their role, industry, or simply addressing them as "you"; but however you choose too do it, make sure it'll resonate.
Step 3 - Blog titles that take less time!
This is the icing/frosting bit (IMHO the best part of a cupcake. Who's with me?!)!
Just as sweet, this 3rd step involves specifics. Did you notice this subheading?? Tell them what it'll get them and why they need to read your post! People are selfish. They want to know what's in it for them!
So give it to them! What's the blog going to teach them? And can they do it by midnight?! Will it earn them more cold, hard cash? Will it help them achieve their goals faster? When they've finished reading will they have a plan?
Top tip: Make it as subtle as a brick.
So the easy peasy formula for clickable blog titles is basically:
TOPIC + TARGET + ICING ON THE CAKE = AWESOME BLOG TITLE
Rightio, that’s the formula. Not too tricky, eh? Oh and don't forget to pop your keyword in there!
As a sweeeeeeeeet bonus for being such a beautiful human bean, I wondered whether you fancied some examples?
6 ways_____can make _______ in _______days
9 dresses that you can wear in a heatwave
How to _______ for your next _______ in less time
4 common mistakes you’ve been making with your _writing/flower arranging/ hair/ sleep__(that you won’t make again!)
Why you should try ______ to grow your business in just _____ days
What all _founders/entrepreneurs/people __ should know before they ______
Top Secret: Get ____ to ______ by ______
How ______ got ______ and you can too!
Learn _______ for _________ by midnight!
You've probably noticed that there's a pattern, right? They all reach out by naming the reader, then they say what for, and point out the reason why they need this in their life! They make you want to read more.
If you'd like to learn more about blog writing and get your head around more than just the title formula, I'll be sharing more golden nuggets on my Blogging Bootcamp. I'd love to help you nail your business blog, because it's so important for marketing!
Click here to find out more!!