Are you a coach or creative business owner who’s been struggling with creating website copy? If so, you’re in the right place!
Website copy is essential for your business, empowering you to build trust and grow your reach. But it's pretty fricking scary sitting there with the blank page glaring at you and the cursor blinking menacingly. Even as a seasoned word witch (who's helped 100s of small biz owners since 2015) I can find doing my own copy daunting!
In this blog post, I’m sharing three easy ways you can grow your confidence about website copywriting.
The problem with copywriting is...
Many coaches and creative business owners (even ones who've been doing this for years!) feel stuck when it comes to writing website copy. You may lack confidence, feel overwhelmed by the structure & task, or struggle to write in your own voice. You may be worried that getting “it” wrong will have a disastrous effect on sales and growth.
It’s perfectly normal to feel this way – and it doesn’t make you “wrong” or “ineffective”.
Thankfully, there are things you can do to gain the confidence you need to write website copy, so here we go...
Make a plan
Before you begin writing, it’s essential that you have a clear plan in place. Knowing your goals and objectives for website copy will help you stay focused, organised and motivated.
What pages will your website have?
What do each of those pages need?
Have I gathered testimonials together?
When are you going to find the time to write?
Word Witch Top Tip: Create a timetable!
Think like a Master Builder
Now you have a plan in place, it’s time to get to work. Structure your website into sections and subsections and make sure there’s a logical order.
Break the subsections down for each page and write bullet points for what each part needs. I like to do this on paper sometimes (rest those eyes a bit!) and scribble down ideas in the boxes I've drawn.
Word Witch Top Tip: Try using the inverted pyramid technique to help shape the flow of your website copy.
Write how you speak
The next stage is working on your tone of voice. In order to build connection and turn readers into raving fans, people need to feel like you’re talking directly to them. So use your own personal style when writing website copy.
Make sure you use the words "YOU" and "YOUR" more that "ME" or "I". (Actually that's a really easy edit to do once you've written your copy!). You want your clients to understand what you do, so skip technical jargon, and corporate speak. But also avoid too much fluff and airy-fairy stuff.
Word Witch Top Tip: Once you've written your copy, read it aloud to a friend over voice notes. Ask them, "Does this sound like me?" If it passes the Pal Test, it's ace copy.
Remember, starting to write your website copy can feel a bit like standing at the bottom of Ben Nevis, staring up into the distance...and it’s completely normal to feel overwhelmed. But if you follow my 3 steps above, you’ll have the confidence you need to write website copy and have it up and running in no time!
If you need any help, I offer a 12 week group copywriting programme - SHINE! -that will help you get started and have your website copy published before you know it. We start Shine round 2 in the final week of April 2023. Wanna join us?