3 ways to grow your Website Copywriting Confidence

Are you a coach or creative business owner who’s been struggling with creating website copy? If so, you’re in the right place!

Website copy is essential for your business, empowering you to build trust and grow your reach. But it's pretty fricking scary sitting there with the blank page glaring at you and the cursor blinking menacingly. Even as a seasoned word witch (who's helped 100s of small biz owners since 2015) I can find doing my own copy daunting!

In this blog post, I’m sharing three easy ways you can grow your confidence about website copywriting.

The problem with copywriting is...

Many coaches and creative business owners (even ones who've been doing this for years!) feel stuck when it comes to writing website copy. You may lack confidence, feel overwhelmed by the structure & task, or struggle to write in your own voice. You may be worried that getting “it” wrong will have a disastrous effect on sales and growth.

It’s perfectly normal to feel this way – and it doesn’t make you “wrong” or “ineffective”.

Thankfully, there are things you can do to gain the confidence you need to write website copy, so here we go...

Make a plan

Before you begin writing, it’s essential that you have a clear plan in place. Knowing your goals and objectives for website copy will help you stay focused, organised and motivated.

What pages will your website have?

What do each of those pages need?

Have I gathered testimonials together?

When are you going to find the time to write?

Word Witch Top Tip: Create a timetable!