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Getting the Website Copywriting Right – A Guide for New Coaches and Creative Business Owners
For over 6 years now, I've been writing copy for coaches and creative business owners and I hear the same things said time and time again. From "I just don't know where to start when it comes to writing about my work," to, "I freeze at the mere thought of website writing!" to, "I've rewritten my website so many times and never been brave enough to hit publish!".
So many of my previous clients have found the idea of website copywriting overwhelming and are terrified of getting it wrong. Which is totally understandable, as there's a lot riding on it, right?
When we first start out we have massive hopes and dreams and our website can feel like a ridiculous anti-climax. It's quite shame inducing. There's a lot of "who am I to talk about this like I'm some sort of expert?" and "Why should anyone care about this anyway?!". I know I felt like that when I first left teaching and started editing and proofreading. It's scary. I remember that feeling. I can feel it in the pit of my stomach.
There's a couple of things I know are at the bottom of this:
1. A lack of confidence when it comes to website copywriting
This isn't like anything you've ever had to write before. Nobody taught us this shit in school. And I sure as hell never had to write a sales page when I was teaching 4 year olds their ABCs!
2. The role of copywriting in creating an effective website
Lots of people talk about websites and how they're vital, but no one sits you down when you start a business and tells you what you actually need.
