How to decide if you should DIY or get support with your website copy
In case we've not yet met, I'm Siobhan, Word Witch and founder of This Sister Scribes. I've been copywriting for creative biz owners and coaches since I left teaching, both in a done for you capacity and DIY copy coaching too. Having supported hundreds of women to craft copy that connects and does the hard work for them, I know it's not easy!
The problem facing creative business owners and new coaches when it comes to creating copy is not knowing what to write in the first place but also how to write it in an authentic way that feels good. Because we need to feel confident about the copy we've written otherwise we'll never direct anyone to our websites!
So, what can you do if you’re stuck on getting your website copy written and actually published?
How to get started
As I've discussed in other blog posts, it's important for you to create a plan to reach your website copy writing and publishing goals, whether you choose to work with a copywriter or not.
Figuring out what you want to include and how you'll call in your ideal clients is key. What do they want to know? How can you build trust and connection with them?
It’s not always easy to get the copy done on your own because of a few things. If you're anything like me - and have some neurospicy issues - prioritising can be hard. Often these huge tasks put us in paralysis.
Set yourself some targets and creating a timetable for when you'll do each section is a good idea. Gamify things a bit and award yourself points for completing a task. Then a larger reward when you finish a web page!
If you need some body doubling to help you get your writing done, try out coworking. I host these every Monday morning (rolling subscription and very chilled!). Pop me a message if you'd like to join! I started them because I need body doubling to get shit done. And it turns out lots of us do.
There are three different main methods for getting your website copy done: hiring a professional copywriter, writing the copy yourself, or doing a course / joining a programme like Shine.