What does a copywriter actually do?
You know that awkward thing people do when they're introducing you at a party and they say, "Hey Kate, have you met Siobhan? She's a writer. I think. Yeh...copywriter? Right?" Yup. That's pretty much the intro I get all the time. They don't really know what it is I do or what 'copywriting' is. And you're probably here because you're not sure either...
So, in the words of Scat Cat*, let me elucidate here for you:
A copywriter is a wordsmith. They write copy. Copy is text. But it's not just any text. Nope. We don't write non-fiction or science fiction. We're not about the fairytales or romance either.
Copywriting is persuasive. It's emotive. It's a marketing tool. And (good) copy sells.
Cringing at the "copy sells" bit? Yep me too, but sales is what's going to grow your business. So let's get to the next part!
What sweet skills does a copywriter have?
Based in marketing, copywriting is a mix of sales techniques and awesome PR. It is all about resonating with your audience. With your potential clients. For sales.
Copywriters need to be able to write in a way that makes your audience feel like you're in their head. A great copywriter has a true insight into your ideal client's pain points and can help you market your solution to them.
A copywriter has a different kind of job to other types of writers. Their goal is to build an emotional bond between your client and you, enticing interest in your service or product and therefore giving you leads for sales.
The aim of copywriting is to inspire your reader to take decisive action. That might be to leave a little comment under your blog, or to sign up to your newsletter, or maybe they'll even head to your shop and spend their hard-earned cash.
Do copywriters do all the copy all the time?
Nope. They usually have a niche. For example I don't write copy for manufacturing companies or finance agencies...in fact anything that doesn't appeal to me. I don't write manuals or industrial case studies. Yuck. But I've got friends who LOVE writing that stuff.
I DO love working with female entrepreneurs who perhaps work in coaching or the wedding industry. I love supporting small creative businesses to get their message out into the crazy online space. Some copywriters just prefer storytelling. I'm one of them.
I'll write you awesome copy for your website, blogs, social media...I'll even put together a kick-ass brochure of your services...whatever it is you need to do to engage your audience. Just don't ask me to do technical writing...it's just not me!
I am one of thousands of copywriters on this lovely planet of ours, and you need to work with someone who "gets you". I always have a consultation call with potential clients before we commit to anything. You need to know I'm the right investment for you and I want to know if I can find your voice. Check out what my lovely bunch of clients say about me here.
So do you need a copywriter?
Well that depends. You could maybe give it a go yourself. But before you do, think about these questions.
a.) have the time to write your own copy?
b.) have any interest in writing your own copy?
c.) know how to get your spoken words into written form?
If the answer to any of the above is "no" then you are quite possibly in need of a copywriter.
Hiring a copywriter to help you tell your story, to get the words out of your head and into text, might just be the best thing you ever do. Think of all the free time you'll have.
There's another couple of options - DIY: I can help you with editing copy you've already got or I can give you the tools to develop your own writing through 1:1 mentoring, or group workshops...but I'll share more about those another time.
Time is money, compadre, and you've been reading this instead of making ££.
If you'd like to chat about your copy needs, get in touch and we'll sort out a mutually good time for an intro call. There's nothing I love more than a virtual cuppa and talking about words.
*disclaimer - I have a habit of quoting from Disney films or songs from my youth. Soz.
What do you think you'd most like from a copywriter? Tell me what you'd find most useful in the comments below.
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