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Three ways to SHINE, here's a glimmer of them all
Three ways to SHINE, here's a glimmer of them all
What's Included | Shine Live | Shine DIY | Shine Intensive |
|---|---|---|---|
Module Lessons | Live module classes with Q&A | Pre-recorded module classes | Pre-recorded module classes |
Live Calls | ✔︎ | ✘ | ✔︎ |
One to One Support | Fortnightly hot seat calls | 3 core pages reviewed if you complete the course within 12 weeks | Weekly 1hr call |
Shine Facebook Community | ✔︎ | ✔︎ | ✔︎ |
Monthly Alumni Calls | ✔︎ | ✔︎ | ✔︎ |
Duration | 12 weeks | 1 week + | 4 weeks |
Cost | £777 GBP | £250 GBP | £2121 GBP |
All Shine programmes have payment plan options with no additional cost, obvs.
Already got a favourite? Find about more about it here 👇
Do any of these sound familiar?
Staring at that blank page (again) to write your website makes you want to scream into the nearest cushion and hit the wine at 11am…
You’ve had a go at writing it solo but it just sounds like you’re regurgitating your coaching certification - too many big words and mind-boggling methodologies. It just doesn’t sound like YOU.
Your copy is too long-winded and you can’t work out exactly what needs to be kept and which bits to condemn to the recycle bin.
Deep down you know you’ve got an awesome offer that’s going to help so many people…but for the love of all things Holy you just can’t seem to find the right bloody words!
Imagine instead if…
You could learn from an experienced copywriter (AKA word witch), who’s worked with incredible coaches and service-based business owners to sprinkle magic on their websites, sales pages, emails and more…
She came into your little home office, sat down, started doodling, and held your hand through crafting the pages of your website?
And she did that through engaging lessons and easy to follow steps that didn’t make your brain ache? She helps you feel less like a newbie, and more like you’re a super awesome biz owner!
You come away from every session feeling productive, and geared up for success!
That’s exactly what’s possible!
Because I’ve got what you need to shine!
Whether you want to get this work done around your day job over 3 months with me live, or DIY at your own pace, or push the hyper-mode button and accelerate this with 1-2-1 support, you can pick a Shine that works for YOU.
️✨ Following my trusted Shine framework, supporting you to craft the copy needed for your biz & website.
✨ Learn what you need to write and how to do it in a way that sounds like you and feels good.
✨ Copy review opportunities for feedback so you can improve your writing.
✨“Shine” community of like-minded lovely humans so you can connect, ask Qs, and go on this writing journey together.
Most importantly, you’ll work through what you *actually* need for your new coaching or creative business website. And FINALLY hit publish.
Sound good? Let’s do this!
Shine framework
Module 1:
Writing for your business
To get us started, I break down the ins and outs of how writing copy for your business is different from day-to-day writing.
You’ll get clear on who you’re speaking to and how to use your own voice with confidence.
Module 2:
All about you
Here we focus on how to write about you and the magic you do.
Really understand your why and how you can use this to connect and write about yourself in a way that feels good.
Learn why we’re dropping the jargon, and the methodology spiel, and focusing on telling your story.
Module 4:
Sales Page Magic
Taking a look at how to write an ethical calling-in page for your “signature” offer that nurtures your reader and that you’re excited to share!
Module 5:
Let’s write your Home Page
Your home page is where people usually land first, so it’s all about keeping them engaged and scrolling to find out more!
I’ll help you structure yours in a way that feels good. Taking a closer look at your tagline and bio.
Module 3:
Get clear on your Services
Creating a “menu” for how your clients can work with you helps them make a decision with ease.
I’ll guide you through writing this page and give you tips on making your services nice and simple, so you stand out and sound like you.
Module 6:
Cultivating your connections and community
Let’s take a look at the other puzzle pieces of your business words. Nurture sequences, emails & “lead magnet”.
I’ll debunk the myths around what you “should'' be doing and help you get clear on your content and the purpose behind it.
“Siobhan helps you to understand exactly what you need to be saying on each page and does it in a way that feels supportive for both you and the person you’re talking to...I’ve actually got copy that I LOVE on my website! I also have much more confidence in my writing, my style and how to convey my personality in my writing.”
Alison Dinnie,
Shine 1.0 participant
"The modules, templates and examples were essential pointers that were the difference between a blank page and a page full of amazing text that seemed to just free flow from my brain into the keyboard. That's never happened to me before - I usually get stuck on the first sentence."
Lisa Gillow
Shine 1.0 participant
"Every attempt I’ve made to write copy before on my own has left me sitting for hours in front of the blank page of doom - feeling like I’ve got so much I want to say, but no idea where to start. So I have LOVED the prompts and guidance from the teaching sessions to break it down into chunks that have felt less overwhelming and so much more manageable."
Sarah Matlock
Shine 1.0 participant
Shine Live
£777
Starting this September, you’ll write your website in 12 weeks with this live group training, so you can get it written around all your biz/life commitments.
Join me and a cohort of gorgeous like-minded humans on this OG journey to getting “write website” ticked off your To Do list!
It's time for you to SHINE!
Shine DIY
ON SALE! £250
Welcome to Shine DIY - An online copywriting course for new coaches and creative business owners.
You’ll write your website at your own pace with pre-recorded lessons guiding you through it all plus accountability and community support.
Get ready to Shine this summer!
You’re going to work through what you *actually* need for your new coaching or creative business website, with accountability in the summer to make sure you hit publish!
Pssst, once you’ve signed up, you can access Shine DIY immediately!
🕺 Ain’t no stopping you now 🎵
Phew, that was a lot! Let's summarise:
What's Included | Shine Live | Shine DIY | Shine Intensive |
|---|---|---|---|
Module Lessons | Live module classes with Q&A | Pre-recorded module classes | Pre-recorded module classes |
Live Calls | ✔︎ | ✘ | ✔︎ |
One to One Support | Fortnightly hot seat calls | 3 core pages reviewed if you complete the course within 12 weeks | Weekly 1hr call |
Shine Facebook Community | ✔︎ | ✔︎ | ✔︎ |
Monthly Alumni Calls | ✔︎ | ✔︎ | ✔︎ |
Duration | 12 weeks | 1 week + | 4 weeks |
Cost | £777 GBP | £250 GBP | £2121 GBP |
All Shine programmes have payment plan options with no additional cost, obvs.
