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4 simple steps to better website copy

If you're reading this, chances are you're feeling a bit intimidated by the thought of writing website copy.

Don't worry, you're not alone! Even experienced copywriters can find themselves staring at a blank page, feeling overwhelmed by the task at hand.

But fear not! I'm here to share with you four simple steps to help you inject some personality into your website copy and create copy that truly reflects your brand.

Step 1: Get Clear

First things first, it's important to get clear on your goals and objectives for your website copy. What message do you want to convey? What tone do you want to set? Having a clear plan in place will help you stay focused and motivated throughout the writing process.

Tip: Take some time to think about your ideal customer. What are their struggles? What do they want to achieve? What language do they use? Tailor your copy to speak directly to them and address their needs. NB: No picking at pain points. Gently does it.

Step 2: Get Structured

Now that you have a clear plan in place, it's time to get structured. Break your website down into logical sections and subsections, making sure there's a clear flow to your copy. Try using the inverted pyramid technique, starting with the most important information at the top and working your way down.

Tip: Use subheadings and bullet points (or even emojis!) to break up your copy and make it easier to read. Remember, people have short attention spans online!

Step 3: Get Personal

It's time to inject some personality into your copy. People want to connect with you and your brand, so don't be afraid to let your personality shine through! Write in a conversational tone and use your own personal style to make your copy stand out. Share snippets of your values and be authentic.

Tip: Don't be afraid to use humour, little asides (witty comments in brackets, think Fleabag), political views (#fuckthetories), or share personal anecdotes (when appropriate, of course). This helps build a connection with your reader, making your biz more relatable. It also keeps the knobheads at bay - those grotty people you don't want to work with.

Step 4: Get Published

I think you'd be surprised to know that many new coaches and creative biz owners create a website, DIY the copy, and then either sit on this secret unpublished website for YEARS! Or they press the publish button but refuse to tell anyone about their new website. Like, literally, no one. No link in their Insta bio, nothing on their business cards...And then they wonder why nobody is booking.

Tip: Ask a friend (probs best to pick someone who's also self employed...!) to give you some accountability. Tell them you're working on it and it'll be done by X date. Ask them to encourage you and check in. And then when you've hit that button, ask them if they'd be happy to share it with their community. CELEBRATE together!!

Most small biz owners know that writing website copy can be a bloody daunting task, but by following these simple steps, you'll be well on your way to creating copy that reflects who you are and the magic you do, which calls in those dreamy clients you want to work with.

So go ahead, give them a try!

And if you need some extra help, don't hesitate to reach out to a professional copywriter. Ahem. (Pssst if you want accountability, support, structure, word witchery and your website written in 12 weeks, take a peek at Shine. It's my marvellous group copywriting programme!)


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