4 simple steps to better website copy

If you're reading this, chances are you're feeling a bit intimidated by the thought of writing website copy.

Don't worry, you're not alone! Even experienced copywriters can find themselves staring at a blank page, feeling overwhelmed by the task at hand.

But fear not! I'm here to share with you four simple steps to help you inject some personality into your website copy and create copy that truly reflects your brand.

Step 1: Get Clear

First things first, it's important to get clear on your goals and objectives for your website copy. What message do you want to convey? What tone do you want to set? Having a clear plan in place will help you stay focused and motivated throughout the writing process.

Tip: Take some time to think about your ideal customer. What are their struggles? What do they want to achieve? What language do they use? Tailor your copy to speak directly to them and address their needs. NB: No picking at pain points. Gently does it.

Step 2: Get Structured

Now that you have a clear plan in place, it's time to get structured. Break your website down into logical sections and subsections, making sure there's a clear flow to your copy. Try using the inverted pyramid technique, starting with the most important information at the top and working your way down.

Tip: Use subheadings and bullet points (or even emojis!) to break up your copy and make it easier to read. Remember, people have short attention spans online!

Step 3: Get Personal

It's time to inject some personality into your copy. People want to connect with you and your brand, so don't be afraid to let your personality shine through! Write in a conversational tone and use your own personal style to make your copy stand out. Share snippets of your values and be authentic.